UX Design

Research and Strategy

Complex Data

End-to-end Design

704% increase in user engagement

110% increase in online advertising

240% increase in lead generation

Growth hacking with CTA's led to a big increase in lead generation for the business.

<£10K mobile apps, full product cycle

"Working with Salim on the EBRD project was a privilege. His thoughtfulness and calm approach shone through, especially when dealing with a difficult team dynamic. Salim’s ability to synthesise diverse viewpoints and guide discussions towards meaningful outcomes was invaluable. I’ll always remember our coffee breaks - moments of relaxation filled with insightful conversations that brought clarity and focus to our challenges. His dedication and collaborative spirit made a tough project both manageable and rewarding." 

"As the leader of the Global Leaders' Forum (GLF), an executive leadership body representing executives from the world's largest international carriers, I had the privilege of working closely with Salim during our key initiative to define an architecture for interoperable business services using decentralized technologies.

Our project brought together a large group of senior technical and commercial representatives from leading companies across the carrier ecosystem, including telecommunications providers, software vendors, and blockchain developers. Our goal was ambitious: to develop the technical framework for automated connectivity services and realize the potential of decentralized technologies for future product innovation.

Salim was an exceptional facilitator throughout our ideation workshops. His ability to bridge technical and non-technical perspectives was critical to the success of our initiative. He expertly guided participants in identifying critical challenges within the current technical framework and exploring the potential of decentralization for connectivity service innovation. His professional approach, combined with his efficiency and ability to promote a collaborative spirit even during very heated discussions, was instrumental in helping our group work through complex strategic discussions.

Salim’s contributions were pivotal in our efforts to conceptualize a forward-thinking architectural approach that could potentially reshape how international carriers think about interoperability and technological innovation."

"Salim has worked on a number of projects for eBay Advertising in the UK. He has produced great work at great prices, which is why we continue to use his services. In particular, he is great at turning around work quickly and under pressure - a must-have skill in a fast-paced e-commerce and advertising environment."

I love creativity in all aspects of life

The branches of a tree are not too different from the branches of a sitemap. Every atom, molecule, small critter, and apex predator has its place. Nature's harmonious patterns function seamlessly. This is as close to perfection as user experience gets. 

Never-ending power-ups and otherworldly worlds of anime are my guilty pleasure. Bold fashion ensembles keep me warm. Aromatic perfumery concocting medleys for the olfactory, makes me smell fresh on public transport. Coffee fuels the flow of creativity through my veins.

© 2024 Salim Rupawala. All rights reserved.