Head's up. I get a little serious here.
I design to enrich people's lives and help businesses grow.
I design to enrich people's lives and help businesses grow.
I design to enrich people's lives and help businesses grow.
Good design matters to me.
From a young age I was always curious about how things worked; combined with an inner calling to help people I found myself designing.
I began my career with branding and quickly progressed into digital and web design. As the complexity of my projects grew, the need to communicate with clients about how things would work did too. During these times I always left with some unanswered questions. What does the user think? Who are they? Is this website good enough for them? What can I do to validate my ideas? Is this the solution possible?
My curious nature got the better of me and I started to learn about UX and adopt the practices in my work.
As digital technology progresses and more innovations are made; I believe good design principles and data-driven decisions are vital for businesses to embed into their organisation.
Data-driven design helps identify opportunities for businesses:
- Create better solutions that meet the market demands.
- Personalise interactions and build deeper connections with their customers.
- Avoid making costly mistakes by validating designs earlier in the cycle.
- Spot trends to increase engagement with customers.
Good UX practices empower people:
- Make better decisions
- Save time and effort
- Learn skills easily
- Take better care of their wellbeing
As a UX UI designer, I strive to build better products and services with businesses that help enrich the lives of their customers.
Take a look at my journey so far.
Ways I can help you.
Research and Strategy
Adoption Competitor analysis Cost efficiency Data analysis Defining KPIs Discovery Engagement Journey optimisation Multivariate testing Onboarding Retention Usability testing User interviews User surveys
UX
Accessibility Ideation workshops Information architecture Low-fi prototyping User flows User journeys User personas Wireframing
UI
Design systems High-fi prototyping Interaction design Responsiveness User interface design
Interested in working together?
Brands I have worked with.
Brands I have worked with.
Brands I have worked with.
"Working with Salim on the EBRD project was a privilege. His thoughtfulness and calm approach shone through, especially when dealing with a difficult team dynamic. Salim’s ability to synthesise diverse viewpoints and guide discussions towards meaningful outcomes was invaluable. I’ll always remember our coffee breaks - moments of relaxation filled with insightful conversations that brought clarity and focus to our challenges. His dedication and collaborative spirit made a tough project both manageable and rewarding."
Daniel Ventura, Lead UX - HCL Technologies Limited
"Salim has worked on a number of projects for eBay Advertising in the UK. He has produced great work at great prices, which is why we continue to use his services. In particular, he is great at turning around work quickly and under pressure - a must-have skill in a fast-paced e-commerce and advertising environment."
Rob Bassett, UK and Multi-national Sales Director - eBay Ltd
I love creativity in all aspects of life.
I draw inspiration from nature.
The branches of a tree are not too different from the branches of a sitemap. Every atom, molecule, small critter, and apex predator has its place. Nature's harmonious patterns function seamlessly. This is as close to perfection as user experience gets.
The weird, eclectic and coffee bring me joy.
Never-ending power-ups and otherworldly worlds of anime are my guilty pleasure. Bold fashion ensembles keep me warm. Aromatic perfumery concocting medleys for the olfactory, makes me smell fresh on public transport. Coffee fuels the flow of creativity through my veins.
Let's grow ideas together.
Let's grow ideas together.
© 2024 Salim Rupawala. All rights reserved.