With over 10 years in the game, I'm a hands-on Product Designer who blends creativity, strategy and empathy to shape digital interactions. My toolkit runs deep, but at the core, it's meaningful human experiences, designed from the heart.
User Research
Product Strategy
UX Design
UX Writing
Interface Design
Interaction Design
Visual Design
Prototyping
Usability Testing
Multivariate Testing
Design Systems
Illustration
Banking
E-commerce
Fintech
Social Media
Sustainability
Telcoms
B2B
B2C
Enterprise
SAAS
Web3
Adobe Creative Suite
Axure
Figma
Sketch
HotJar
Mouseflow
Jira
Confluence
Google Analytics
Notion
Miro
"Salim has worked on a number of projects for eBay Advertising in the UK. He has produced great work at great prices, which is why we continue to use his services. In particular, he is great at turning around work quickly and under pressure - a must-have skill in a fast-paced e-commerce and advertising environment."
"...Salim was an exceptional facilitator throughout our ideation workshops. His ability to bridge technical and non-technical perspectives was critical to the success of our initiative. He expertly guided participants in identifying critical challenges within the current technical framework and exploring the potential of decentralization for connectivity service innovation. His professional approach, combined with his efficiency and ability to promote a collaborative spirit even during very heated discussions, was instrumental in helping our group work through complex strategic discussions..."
"Working with Salim on the EBRD project was a privilege. His thoughtfulness and calm approach shone through, especially when dealing with a difficult team dynamic. Salim’s ability to synthesise diverse viewpoints and guide discussions towards meaningful outcomes was invaluable. I’ll always remember our coffee breaks - moments of relaxation filled with insightful conversations that brought clarity and focus to our challenges. His dedication and collaborative spirit made a tough project both manageable and rewarding."
In 2025, I launched Ding Ding Duck, a playful and sustainably friendly apparel brand. Crafted for kindness; each purchase helps fund meals for the homeless, vulnerable and elderly in the UK.
For example, 1 Tee = 10x Meals.
© 2025 SALIM RUPAWALA. ALL RIGHTS RESERVED.