I design intuitive journeys that empathise with user needs and enhance experiences.

I create visually engaging interfaces with seamless interactions. On the rare occasion, I get an ‘Ooooh, that’s fancy!’

I use qualitative and quantitative data-driven insights to strategise design solutions that fuel business success.

I like working with complexity. At first, it's daunting but unravelling the chaos to create clarity is highly satisfying.

I feel a sense of purpose when I see a digital experience I designed making someone's life a little easier.

I'm involved in every step, from ambiguity to micro-interactions, product approval, and stress-free developer handoffs.

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Growth hacking with CTA's led to a big increase in lead generation for the business.

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"Working with Salim on the EBRD project was a privilege. His thoughtfulness and calm approach shone through, especially when dealing with a difficult team dynamic. Salim’s ability to synthesise diverse viewpoints and guide discussions towards meaningful outcomes was invaluable. I’ll always remember our coffee breaks - moments of relaxation filled with insightful conversations that brought clarity and focus to our challenges. His dedication and collaborative spirit made a tough project both manageable and rewarding." 

Daniel Ventura, Lead UX - HCL Technologies Limited

"As the leader of the Global Leaders' Forum (GLF), an executive leadership body representing executives from the world's largest international carriers, I had the privilege of working closely with Salim during our key initiative to define an architecture for interoperable business services using decentralized technologies.

Our project brought together a large group of senior technical and commercial representatives from leading companies across the carrier ecosystem, including telecommunications providers, software vendors, and blockchain developers. Our goal was ambitious: to develop the technical framework for automated connectivity services and realize the potential of decentralized technologies for future product innovation.

Salim was an exceptional facilitator throughout our ideation workshops. His ability to bridge technical and non-technical perspectives was critical to the success of our initiative. He expertly guided participants in identifying critical challenges within the current technical framework and exploring the potential of decentralization for connectivity service innovation. His professional approach, combined with his efficiency and ability to promote a collaborative spirit even during very heated discussions, was instrumental in helping our group work through complex strategic discussions.

Salim’s contributions were pivotal in our efforts to conceptualize a forward-thinking architectural approach that could potentially reshape how international carriers think about interoperability and technological innovation."

Jussi Makela, Director - ITW Global Leaders' Forum

"Salim has worked on a number of projects for eBay Advertising in the UK. He has produced great work at great prices, which is why we continue to use his services. In particular, he is great at turning around work quickly and under pressure - a must-have skill in a fast-paced e-commerce and advertising environment."

Rob Bassett, UK and Multi-national Sales Director - eBay Ltd